See What Info Marketers Have On You (?)

Acxiom, one of the largest data brokers, has opened up their database a little — making it possible for you to check and see what your entry looks like.

On the face of it, a great idea.

But… I haven’t pulled up my entry yet. For one thing, they want my name, address, and last-four-digits-of-SSN. What address am I supposed to give them? And do I even want to risk linking all that data to my overseas addresses? In fact, do I even want their database to know that multiple addresses belong to the same person? Probably not.

And that’s not even getting into phone numbers…!

Any ideas on how to solve this?

All that said, they do supply one very useful looking button. It’s marked “OPT-OUT.”

%d bloggers like this: